WineAlign Exchange Information
There are multiple benefits to partnering with us in our Exchange program:
- You are paid just before wines ship to consumers; no payment terms and no chasing down payments.
- All purchasing is completely automated – you don’t deal with credit cards, we do.
- One stop delivery of all wines to our cellaring facility.
- Move large volumes with no sales expenses.
- Reconciliation spreadsheets have complete customer details, all fees, and will balance to the penny with your Merchant account.
- Financial transactions are directly with customer. They get a receipt from your organization.
- If a customer asks for an invoice, it is easy to prepare invoice from spreadsheets.
- Potential for follow on case sales that can be made with only a few mouse clicks.
How will it work?
- You register your agency with our Merchant Gateway and provide your banking information. Click here for more information about how this works.
- You will receive full customer details in a reconciliation spreadsheet. Invoices are only required if customer requests them.
- We facilitate the transaction and the customer will receive a purchase email from you with your logo and contact information.
- Consumer’s credit card statement will say: “WINE – Your Agency/Winery”.
- Money will be deposited into your Merchant Gateway account immediately less a 14% commission (+HST) and credit card processing fees (2.9% + $0.30/transaction). Merchant Gateway balances are transferred to your bank account every few days.
- You deliver all the wines to the Exchange cellaring facility. One stop delivery.
- You will receive an (already paid) invoice for our commission at month end to allow you to reconcile your books.
What are your costs?
- A 14% commission on the base cost of the wine + HST
- A credit card processing fee of 2.9% + $0.30/transaction
- Cost to deliver wines to our Toronto warehouse
What wines do we need?
If you want to know the types of wines we are looking for you can click here to see what openings we still have for upcoming cases. We need to mix the cases up so if we already have a New Zealand Pinot Noir in our Black case in September, please don’t send us a New Zealand Pinot Noir to taste for inclusion for our Black case in September.

Click here to see our upcoming Exchange Case Needs
Our critics will review the submitted wines and decide as a group which wines will become part of our Exchange offering.
Samples should be clearly marked that they are for an Exchange tasting and should include a completed spreadsheet/submission form (download here). Please email the completed form to [email protected]. Our critics will review the submitted wines and decide as a group which wines will become part of our Exchange offering. Please note that the vintage we taste and approve must be the same vintage that will be available for the case.
Please send samples to:
The Exchange
c/o WineAlign
217 – 4195 Dundas St. West
Toronto, ON, M8X 1Y4
Our offices are open from 9:30am to 4pm (Mon – Fri).
If you have any questions you can contact us at [email protected] .
