Light cherry hue with a fruit filled bouquet and palate. Cherry dominates the up front juiciness. The wine skips rather than dawdles so length is limited. But well rounded and soft, with tannins making only a cameo appearance. Some heat on the finish. I agree with Mr. Szabo that it's not a great value for the price, but luckily my LCBO outlet reduced the price on the last few bottles they had. Grip it n' sip it!