Yes I know the name is a lot to swallow, but the LCBO has it in the wrong order in their magazine. Pavelot is the last name of the producer, Savigny-les-Beaune is the name of a village at the top of Burgundy's Côte de Beaune where truly beautiful Pinot Noir is made, and aux Gravains is the name of the vineyard where the grapes are grown. The 1er Cru translates as 'premier vineyard or plot' meaning the vines are ideally positioned on the hill or côte. In terms of quality, the only designation greater (in Burgundy) is Grand-cru but for that, you must pay dearly. Pinot from Burgundy is my absolute favourite and I'll tell you from experience that Savigny-les-Beaune is a lovely wine for a special occasion. At the moment, this one is a rather bold but let it mellow in the bottle for a while and enjoy it perhaps with your turkey feast in 2013. You'll be sorry if you only buy one!